A monthly read on which consumer brands, public figures, and platforms are breaking out and which are fading, scored from a proprietary attention panel. The tell is attention arriving from far more places than usual.
Every name is scored against its own history, so a niche label and a household name are judged fairly and only big, sustained moves get flagged. When attention starts arriving from many distinct sources at once, a brand is usually on its way into the mainstream. The same lens, inverted, catches brands going dark.
Baseline: a few sources. Breakout: many. The index tracks that shift monthly for every name in the panel, standardized against each name’s own history.
The names whose discovery breadth is expanding or collapsing fastest this month, each scored against its own history, with lifecycle stage and listed ticker.
Sector-by-sector leaders across ten consumer categories, with breadth momentum and attention-level change side by side.
Structural changes in a brand’s attention network: a corporate source that emerges after a long absence, or an established one that goes dark. Hot-source events carry measured attention impact (median +14%).
The companies a brand suddenly gets compared to, visible in relational attention while the story is still forming.
Read the current issues online: United States · Europe · Greater China. Or explore any name’s attention network yourself in the interactive Spotlight Explorer (preview), or see the rising brands and who’s discovering them across Europe and Greater China in International Brand Networks.
The complete index and brand taxonomy, with history through last quarter, is available as a sample under NDA. Enough depth to test before you subscribe.
The current issue is online now — or email me for the PDF and a sample of the underlying data.