Brand Discovery Index — June 2026

• 359 names tracked monthly: 268 consumer brands, 49 public figures (creators, athletes, executives), and 42 digital & AI platforms
• 8 years of monthly history, refreshed within 24 hours of each monthly cycle
• International editions: 175 brands across 6 European markets (Germany, France, Spain, Italy, Poland, Portugal; since 2017) and 80 brands in China (since 2018)
• Bespoke coverage: custom name universes and markets built on request

How to Read This — Spotlight

What the index measures: how broadly a brand is being discovered. A breakout means attention arriving from many distinct sources at once, not just a bigger crowd from one.

The Lifecycle chip marks where the brand sits in its overall attention arc:

Lifecycle is the slower, structural read: it's set from each brand's year-over-year attention trend and its level versus its own all-time peak, and only changes once a new stage holds for two straight months, so it won't flip on a single noisy month. The two also read different axes: Lifecycle reflects a brand's overall attention footprint (its size), while Composite Z reflects its breadth (how many distinct sources), which is why the two can disagree.

Top movers of the past 12 months

Green shading marks names above that month’s 97.5th percentile (breaking out); red marks the bottom 2.5% (fading). The names labeled on each tail are that month’s extremes — on screen, hover a name for what was behind the move: its new and surging contributors (or the ones that went quiet) and what the month’s press coverage centered on. Weight left of zero marks a month when attention narrowed across the board.

Where attention is broadening

New breakouts this month (first flag of this cycle): Xiaomi, Jeep, Under Armour, Burberry, Vuori, Drake. The rest are carryover flags, still elevated from earlier months.

Composite Z is each brand's attention-breadth momentum versus its own history: how much more, or less, broadly it's being discovered this month. Bar length scales with the magnitude (green rising, red fading).

Brands whose attention is broadening fastest this month, each measured against its own history. A strong monthly signal can sit alongside a decay lifecycle: recent momentum versus long-run level, a step-change in how widely the name is being discovered — in either direction.

Where attention is narrowing

Lowest composite-Z brands, the fade side of the index. Bar length scales with the magnitude of the decline.

Top 5 Brands by Category

The five strongest breadth-momentum names in each sector. Trend (Z) is the same Composite Z as the tables above, ranked within sector; Attention Δ is the month's change in the brand's overall attention level: momentum in breadth versus momentum in size, and the two can disagree.

Theme Discovery Leaderboard

Investment themes ranked by how broadly they're being discovered this month, each measured against its own history — the same breadth-momentum lens as the brand tables above, aggregated to the whole theme. Effective names reads the concentration within a theme: a high number means many names share the attention (a broad field), a low number means one name is carrying it.

Brands That Move Together

Some names' attention moves in lockstep: when one breaks out, the other tends to follow. These are the strongest attention co-movement pairs over five-plus years of shared monthly history where at least one side appears on this sheet. Direct flow shows how much attention actually travels directly between the two names in the last three months. A dash means no meaningful direct flow; the co-movement then reflects a shared audience rather than a direct link. This month shows which side of each pair is broadening right now.

Strongest Co-Movements — All Tracked Brands

The tightest attention co-movements across the entire tracked universe over five-plus years of shared history — regardless of whether either name is moving this month. These are structural pairings: a company and the executive who fronts it, direct rivals, siblings, a platform and its ecosystem. They tend to move as a unit, so a breakout in one is a standing tell to watch the other.

Coverage: 359 names (268 consumer brands, 49 public figures, 42 digital & AI platforms), monthly, with roughly 8 years of history. Separate European and China editions available. Composite Z is each name's discovery-breadth momentum, standardized against its own history (with an attention-focus filter). Underlying data and methodology are proprietary to AssetFlow.ai LLC. This report is an independent publication of AssetFlow.ai LLC; its consumer-brand signal is benchmarked against publicly released results of Piper Sandler’s Taking Stock With Teens® survey. AssetFlow.ai LLC is not affiliated with, sponsored by, endorsed by, or licensed by Piper Sandler & Co. or any of its affiliates; references to the survey are solely for benchmarking and identification purposes. Not investment advice.